Engagement & Onboarding

User Onboarding is a quick and easy way to introduce the personalization experience.

The goal of user onboarding is to optimize engagement in the very first steps of accessing content and avoid cold start situations.

Experience Personalization

Profile Setup

How can you recommend content that relates to your customers’ tastes when they start using your system? You can help users kick-off their personalized recommendation experience instantly while having fun.

In order to recommend relevant new content, all you need is to understand every user’s moods and tastes. We help our customer capture that through semantics. We provide their users with a personalized dashboard to play with the recommendation the way they want, right from the start.

1. Select three movies or TV shows you liked
2. Validate selected content
3. Check out your personalized dashboard
Gamified onboarding

Are You Ready for a Battle?

How can you recommend content that relates to your customers’ tastes when they start using your system?

With movie battles, you will show two content items for your customers to choose one, both, or none.

You decide which items are up for the battle.

  • You can choose to expose different content pieces.
  • You can select content pieces according to your editorial strategy.
  • You can show randomly chosen pieces.

Choosing an item will trigger a thematic list. We name our categories for this list using current language headings. It’s like you’re starting a conversation with your customers.

As a result, engagement rates increase. You get more interactions, and your system becomes more knowledgeable. And because your system understands better what content triggers your customers’ attention, your suggestions will be more human and to the point.