Smart Data

Getting to know users better with psychographic data reflecting their interests.

Explanations might matter more than the prediction. The more users understand the connections between their recommendations and their personality or lifestyle, the more they engage.

User Semantic Fingerprint ™

Spideo has invented User Semantic Profile to help understand the user’s preferences. The user profile becomes richer and more precise at each interaction. This feature is a way to visualize user data in real-time, taking into account their seasonal interests and imminent changes in content interests and habits.

Enhanced Customer Relationship Management

The User Semantic Profile initiates a virtuous circle where increased engagement feeds more User Intelligence which in return keeps on driving engagement by feeding personalization features and direct marketing actions with highly qualified data about users.

Semantic Search

Making search engines and voice discovery experiences more personal, engaging and interactive.

The Spideo ontology helps predict search queries and understand users’ interests. We help our customers build advanced taxonomies of weighted and categorised keywords that enhance content discovery experiences and user segmentation.

Advanced and Structured Search

Our APIs provide ready to use tools to build Free Text Search and Structured Search. Free Text Search provides efficient and accurate filter/find as you type (FAYT) functionalities. Structured Search engine enables media and creative industries to make advanced queries of combined keywords across multiple categories of data.

Dialog-driven Voice Discovery

Spideo provides solutions that improve the capabilities of Natural Language Understanding platforms with:
– Optimized interpretations of the users’ intents
– More nuanced concepts
– Advanced dialog use cases

Transparency and Control

Improving engagement and business rules management while respecting data privacy

Users are more accepting towards recommendations that they perceive as transparent. We provide modular solutions respectful of GDPR and data protection by offering a wide range of control features for both our customers and their end users.

More Transparency

Our APIs provide our customers with tools to upload and visualize psychographic data reflecting their users’ tastes and interests. This also helps users understand connections between their profile data and personalized recommendations in real-time.