Spideo has invented User Semantic Profile to help understand the user’s preferences. The user profile becomes richer and more precise at each interaction. This feature is a way to visualize user data in real-time, taking into account their seasonal interests and imminent changes in content interests and habits.
The User Semantic Profile initiates a virtuous circle where increased engagement feeds more User Intelligence which in return keeps on driving engagement by feeding personalization features and direct marketing actions with highly qualified data about users.
Our APIs provide ready to use tools to build Free Text Search and Structured Search. Free Text Search provides efficient and accurate filter/find as you type (FAYT) functionalities. Structured Search engine enables media and creative industries to make advanced queries of combined keywords across multiple categories of data.
Our APIs provide our customers with tools to upload and visualize psychographic data reflecting their users’ tastes and interests. This also helps users understand connections between their profile data and personalized recommendations in real-time.