Marketing & Communications Manager

A marketing & communications manager with at least 2 years of experience and the following background:

– Experience in BtoB marketing (SaaS is a plus);

– Demonstrable experience in engaging marketing lead acquisition campaigns and lead funnels;

– Excellent written and verbal communication skills;

– Excellent command of marketing and communication tools and social media (LinkedIn, X, HubSpot, Google Workspace, GA, Loom, Canva or similar etc);

– Master’s degree in Marketing/Communications or equivalent;

– Experience in a cultural industry appreciated;

– Fluent in French & English;

– Hands-on mentality;

– Team player, upbeat, adaptable, positive attitude.

You will implement, execute and deliver the marketing strategy, with a prime focus on product marketing, corporate communication and inbound lead generation.

* Execute the corporate & event marketing strategy

– Follow the roadmap & editorial calendar to increase visibility within the market (create content for our websites, social networks, etc.);

– Improve SEO and manage SEA campaigns;

– Manage the marketing and press relations service providers;

– Participate in the organization of commercial events (trade shows, conferences, webinars, etc.) with the Sales team;

* Execute the brand awareness strategy

– Carry out tasks relating to the company’s brand awareness;

– Ensure that all communications are consistent with the Brand identity and resonate with the target audiences;

– Carry out tasks relating to the development of the Employer Brand in coordination with the HR Manager.

* Execute the product marketing strategy

– Undertake market research and analysis on creative industries and share key information with all teams;

– Create and update marketing materials for the Business Development team.

* Execute the community management strategy

– Using different channels, build and nurture a community centered on the topics of recommendation and personalization;

– Manage social media: community management on X (ex-Twitter), Linkedin, etc.;

– Manage partnerships with influencers.