Sky Switzerland & Spideo: Customer Story

Accelerated integration and continuous improvement

“Spideo pushes data to the next level. Data from movies and series demand emotional awareness. Spideo understands our business from all angles.”

 

– Thomas Bourgeois
Content and Acquisitions Director of Sky Switzerland

Sky Switzerland & Spideo: Customer Story

Accelerated integration and continuous improvement

“Spideo pushes data to the next level. Data from movies and series demand emotional awareness. Spideo understands our business from all angles.”

 

– Thomas Bourgeois
Content and Acquisitions Director of Sky Switzerland

Recommendation tools are critical to SVOD platforms

Sky Switzerland launched their OTT entertainment service Sky Show in 2018. It is now one of the main Swiss SVOD platforms. 

Spideo stepped in to provide a recommendation system in 2019, starting with a noticeable User Experience enhancement. Since then, the teams have been working together towards developing and improving the recommendation experience.

Integrate Spideo today

Provide the best recommendations to your customers without churn and burn.

“We love Profile-based Recommendations because it adds depth to our recommendations. But it’s about the global experience. Our customers appreciate the full process. We like Spideo because the model works holistically.”

– Thomas Bourgeois
Content and Acquisitions Director of Sky Switzerland

Products used by Sky

Content-based Recommendations

Displays the right content, to the right people, at the right time. 

Sky Search

Search

Allows smart, personalized, and transversal search.

Profile-based Recommendations

Analyzes tastes, moods and themes to generate hyper-personalized recommendations.

Spideo Explore

Harness the power of deep analytics with our newest business intelligence, decision making tool.

“During the initial testing phase, we saw the immediate positive impact of the recommendation carousels. Just small adjustments improved our KPIs”

– Thomas Bourgeois
Content and Acquisitions Director of Sky Switzerland

The Process

  • Challenge

Sky needed a recommendation tool that understood their SVOD service.

They worried about maintaining their contents’ flexibility and agility.

  • Solution

Integrate the Spideo recommendation tools, that are fast, easy to set up, and simple to operate.

Spideo Explore was added to monitor the coverage of the Sky catalog across 3 languages (English, German, and French), the quality of recommendation results and performance KPIs.

  • How Spideo helped

Spideo is committed to an accelerated initial setup timing (2 weeks, read the full story here).

After that, there were weekly product meetings in order to improve their numbers, resulting in a 50% increase in usage of Spideo APIs by Sky over 1 year.

“If Sky was a superhero, it would be Shazam, the kid who turns into an adult superhero. But deep inside, he has a child’s soul.”

 “Spideo is like Professor X, with his super-tool Cerebro. Spideo explores all the data to make everyone more powerful.”

Results

Using Spideo, Sky managed to:

  • Keep up with a fast-paced market
  • Improve User Experience
  • Adapt tools to get the most out of them
  • Understand users' tastes as a complex web of themes
  • Give users exactly the content they were looking for
  • Keep customers and avoid churn
  • Move beyond generic recommendations

“We appreciate that we keep evolving in the way we work together. It’s a close relationship and a permanent human connection.”

 

– Thomas Bourgeois
Content and Acquisitions Director of Sky Switzerland

Integrate Spideo today

Provide the best recommendations to your customers without churn and burn.