SVOD and OTT services experience the risk of churn due to seasonality while broadcasting new seasons of popular shows. How can accurate and relevant recommendations help them in delivering the right content at the right time in order to avoid churn in such a context? How can they keep their users engaged with personalized recommendations?
Recently, Spideo and Sky Switzerland answered these questions by starting a collaboration.
Sky Switzerland is part of the Sky Limited media and telecommunications conglomerate owned by Comcast. Sky is Europe’s largest media company and pay-TV broadcaster by revenue with 23 million subscribers. Sky launched Sky Sport as an OTT service in Switzerland, followed by an OTT entertainment service known as Sky Show in 2018.
At Spideo, we are delighted to have had the opportunity to help SKY Switzerland in avoiding churn after one of the most successful series in history. It was a challenge to quickly set up, integrate and deliver great user experience, and we are glad to see high engagement numbers. On the other hand, our team is made of content experts who love to work with great catalogs such as the one SKY Switzerland has. To have Spideo at the service of their subscribers is a natural fit. We are looking forward to further developing our partnership in the future.
