Category

White papers

First-Party & Zero-Party Data: Where Spideo Stands

Taking emotional marketing to unprecedented heights, Spideo capitalizes on first- and zero-party data, seamlessly translating them into users' individualized tastes and preferences.
Read More

Roundtable on CTV growth and Digital Advertising

Spideo co-founder Thibault D'Orso participated at a roundtable about the current interest in digital advertising generated by CTV growth.
Read More

Discussion on recent Netflix UX initiatives

By the end of 2020, Netflix started testing new User Experience (UX) initiatives. Two of them, in the fields of linear TV and Search by categories, are particularly interesting.
Read More

Beyond Stats: Why video recommendation is a semantic equation

“97% of people who have bought a toaster have also bought bread”. We are sure you have read thousands of variations of this phrase while shopping online. You may not be familiar with it but...
Read More

This is Why I Love Recommendations: Semantic-Based Discovery

The secret behind the formula for humanized recommendations is communication. And behind great communication, you have language and semantics.
Read More

5G and creative industries: much more than a buzzword!

Why would 5G and analog film archives be together in the same phrase? Our very own integration engineer Paulo Henrique together with Prof. Jose Maria Pereira Lopes have studied how we can save these Unesco...
Read More

New white paper: Personalization is broken

Tristan Harris’  is a former Design Ethicist at Google. He became a world expert on ethical issues in Technology and founded Time Well Spent, an NGO raising awareness on digital addictions, in 2013. The statement...
Read More

Data Protection for Recommendation Engines: Obstacle or Opportunity?

As we face a growing climate of mistrust towards the use of personal data, most notably with the Cambridge Analytica scandal, and with the GDPR coming into effect in May, Spideo would like to reaffirm its longstanding...
Read More

Why You Shouldn’t Say “Data Scientist” When It’s All About Data Craftsmanship

“Trump’s unexpected election on November 8th 2016 highlighted the perverse results of the echo chamber phenomenon: news coming from social media match what you already believe in and flatter your opinion, leading groups of citizens...
Read More